Second Life was inspired by the concept of transformation, anti-consumerism and a desire to drive a movement towards slow fashion. Influence was drawn from how we wear fashion, express who we are and our view of the world.
If today fashion is about expressing our support of unsustainable consumption, behaviour and unawareness, then tomorrow it is a powerful tool to spread awareness of sustainability and circularity.
It is a response to the unstainable nature of the fashion industry, an industry which has become one of the most unsustainable and unethical industries on the planet; and long needed significant change. Not a radical new trend, but a strategy that will disrupt, slow down and challenge our current notion of production and consumption.
